PHOENIX GENERAL is “the new general store” showcasing a collection of clothing and lifestyle gifts inspired by our modern, desert city. Co-owners and Phoenix-natives Kenny Barrett & Joshua Hahn craft their creative interpretation of Phoenix’s iconic desert-vibe via the creation of in-house product lines as well as hand-selecting a collection of gifts from local, regional, and international designers & artists. 


214 East Roosevelt Street
Phoenix, Arizona 85004
M - S 10AM–6PM

Other businesses located within monOrchid: Sake HausKahvi Coffee, Pedal Haus Brewery, Events, and us!


"Only in Phoenix: The Ultimate Gift Guide for Shopping Local", Visit Phoenix

"Newcomers’ Guide to Clothing, Accessories & Children’s Shopping in 2023", Phoenix Magazine, November 2022

"Best of the Valley Shopping", Phoenix Magazine, July 2022

"Best Woman's Clothing", Phoenix New Times 2022

"Best Clothing Store", Phoenix New Times 2021

"Downtown Phoenix Shopping Guide", Downtown Phoenix Inc, 2021

"Faces & Places: Phoenix General", Visit Phoenix 2021

"Best Boutique: Editor's Pick", Phoenix Magazine 2021 

"Best Clothing Store", Phoenix New Times 2020

"10 Local Phoenix Clothing Stores With the Coolest Online Shops", Urban Matters 2020

"Generally Speaking", Echo Magazine 2019 (echomag.com version)

"Best Clothing Store", Phoenix New Times 2019

"Roosevelt Row Changes: Growhouse Moving, Second Phoenix General Opening", Phoenix New Times, June 2019 

"Best Clothing Store", Phoenix New Times 2018

"New Darling's Phoenix Mini Guide", www.keikolynn.com, 2018

"The Fortoul Brothers: Phoenician Spin on Cubism", Phoenix Magazine, July 2018

 "Independents Week: Save 20 percent in stores across metro Phoenix", azcentral.com, July 2018

"Phoenix, Arizona Travel Guide", Shopping, www.lovealwaysaudrey.com 2017

"Carrie Marill: Creative Rebel", Java Magazine May 2017

"Phoenix General's Josh Hahn Gets Style Inspiration from Sandlot, Stand By Me", Phoenix New Times 2017

"Best New Boutique", Best of the Valley, Phoenix Magazine 2017

"Best Denim", Phoenix New Times 2017

"We Are Totally Coveting Carrie Marill's New PunkWasp Jewelry Line", Phoenix New Times 2017

"17 enticing Phoenix local shops, fairs for unique holiday gifts", azcentral.com, November 2017

"The Fortoul Brothers Are Painting a Mural in the Garfield Neighborhood", Phoenix New Times 2017

"Local Love: Camelback Flowershop", www.chelsea-bird.com, December 2017

"2017 Predictions: More local shopping uptown, more flights, more world cuisine and downtown Gilbert", Phoenix Business Journal 2016

"Best New Boutique", Phoenix New Times 2016 

"Kenny Barrett and Joshua Hahn's Phoenix General Now Open in Midtown", Phoenix New Times 2016

"Phoenix General x HDH", Hackwith Design House Blog 2016

"19 Enticing Phoenix Local Boutiques for Great Holiday Gifts", The Arizona Republic Holiday 2016

"10 Best Clothing Boutiques in Metro Phoenix", Phoenix New Times 2016

"7th Street Neighborhood Business Series: Phoenix General " 2016

"2016 Art Gallery Openings and Closings in Metro Phoenix", Phoenix New Times 2016