PHXGEN's Story...

Everything you need, generally speaking. 
Apparel, home, and gift for life in the desert.

PHOENIX GENERAL is “the new general store” showcasing a collection of home & lifestyle gifts inspired by life in a modern, desert city. Phoenix General (PG) celebrates the city that made GROWop, PG’s sister company, the only “urban farm boutique” in the Valley specializing in the best locally sourced gifts, jewelry, house wares, and more. Co-owners Kenny Barrett and Joshua Hahn handpick locally made gifts that are ethically created, sustainably sourced, and most importantly, that invoke the “Desert Modern” aesthetic. PHOENIX GENERAL gifts reflect the fresh and functional artistry found in our desert metropolis. It’s easy to fall in love with Phoenix’ iconic desert vibe and PHOENIX GENERAL will help everyone take a stylish piece of the city home with them.


Located inside The Colony (Just South of The Yard)
5538 North Seventh Street, #120
Phoenix, Arizona 85014

Hours: Mon-Sat 10am-8pm, Sun 10am-6pm.


"Best New Boutique", Phoenix New Times 2016 

"Kenny Barrett and Joshua Hahn's Phoenix General Now Open in Midtown", Phoenix New Times 2016

"Phoenix General x HDH", Hackwith Design House Blog 2016

"19 Enticing Phoenix Local Boutiques for Great Holiday Gifts", The Arizona Republic 2016

"10 Best Clothing Boutiques in Metro Phoenix", Phoenix New Times 2016

"7th Street Neighborhood Business Series: Phoenix General " 2016

"2016 Art Gallery Openings and Closings in Metro Phoenix", Phoenix New Times 2016

"Phoenix, Arizona Travel Guide", Shopping, 2017

"2017 Predictions: More local shopping uptown, more flights, more world cuisine and downtown Gilbert", Phoenix Business Journal 2016

"Carrie Marill: Creative Rebel", Java Magazine May 2017

"Phoenix General's Josh Hahn Gets Style Inspiration from Sandlot, Stand By Me", Phoenix New Times 2017